Announcements Human Value 2018-05-16T17:43:23+00:00

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PR Director - RIF R25365

Online from
5/22/2025

Location

02 - Hybrid working; 03 - Italia

Our client is an important Italian company operating in the Wine sector, known for the quality of its products all over the world, which has entrusted us to search for the

PR Director Rif R25 365

Location: Central Italy

The Role

The Public Relations Director is responsibile for developing and executing the company’s global PR strategy, with a strong focus on brand storytelling, wine education and stakeholder engagement. This role ensures consistent messaging across all PR platforms, strengthens the brand’s reputation in key markets, and enhances visibility within the wine trade, press and consumers.

Key responsibilities

Define and implement a comprehensive PR strategy aligned with the brand’s identity, heritage and business goals
Manage corporate, product and institutional PR communication (press, events)
Serve as the main point of contact for media press relations, wine critics and influencers at both national and international levels
Oversee the creation of press releases, speeches, newsletters and content for corporate and promotional use
Analyse press coverage and propose improvements
Coordinate PR campaigns and media PR events, including press tours, tastings and wine fairs
Develop strong narratives for PR activities around the winery’s terroir, sustainability practices and oenological excellence
Collaborate with marketing, digital, sales and production team to ensure integrated messaging
Supervise the PR team and external agencies
Manage the PR budget and measure the effectiveness of activities through KPIs
Ensure press coverage is generated in the most effective manner
Support the company spokesperson (especially the president of the board)

Requirements:

Education:

Degree in Communications, Public Relations, Journalism, Marketing or related fields
A Master’s Degree or Certification in Wine & Spirits (e.g. WSET, sommelier diploma) are a strong asset

Experience:

Minimum 10-15 years of experience in corporate communication or PR roles, preferably in the wine, food and beverage or luxury lifestyle industries
Proven track record in managing media relations, brand PR and storytelling projects
Experience working in international markets and understanding cultural nuances in communication

Skills:

Excellent verbal and written communication skills (English and Italian; additional languages are plus)
Confidence in public speaking and representing the brand externally
Ability to manage teams, budgets and multiple projects simultaneously
Strong knowledge of wine culture, terminology, production processes and current market trends is a strong asset, its absence does not preclude consideration

Personal attributes:

Strategic thinker with a creative mindset
Passionate about wine and storytelling
High attention to detail and brand consistency
Strong interpersonal and networking skills
Adaptability and resilience in dynamic environments
Commitment to excellence and authenticity

Human Value is responsible for activities of Search & Selection (Aut. Min. 7895/RS). Human Value guarantees equal opportunities (L. 903/77). Interested candidates are invited to read the information about Privacy (art.13 of EU Regulation 2016/679) on www.humanvalue.it