An industrial group operating in the HVAC sector is seeking a Country Manager for the Benelux branch, based in Genk (Belgium), to manage commercial activities in both Belgium and the Netherlands through a dedicated team of 12 people and a Branch which generates approximately €10M in annual revenue.
Role
The Country Manager Benelux will be responsible for:
- Defining and implementing the commercial strategy for Belgium and the Netherlands, in line with group guidelines;
- Leading and coordinating the local team (sales and back office) to ensure performance and motivation;
- Strengthening long-term partnerships with installers, contractors, distributors, and other key stakeholders;
- Launching a new business unit focused on climate comfort solutions for end-users, architects, and builders;
- Overseeing the development and opening of a new showroom in Genk by December 2025;
- Managing all operational activities: HR, logistics, IT, administration, customer service, and marketing;
- Monitoring financial performance (revenue, margins, costs, investments) and proposing improvement plans;
- Acting as the key point of contact for corporate headquarters in Italy for planning, reporting, and strategy;
- Participating in strategic planning, including investment proposals and local business decisions.
Key Qualifications
- Proven experience in sales and marketing, preferably in the HVAC or building systems industry;
- Solid background in managing day-to-day operations of a business unit or branch;
- International mindset and familiarity with cross-border commercial dynamics;
- Strong leadership skills and the ability to manage multidisciplinary teams;
- Knowledge of wholesale distribution and project-based sales;
- Fluency in English; knowledge of Dutch and/or French is a plus;
- Residence in Belgium (Flanders) is preferred.
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